Secret ad types that actually get you more clients

 

Introduction

In the competitive beauty industry, getting more clients is a top priority. But how do you stand out in a crowded market and make sure your ads are actually driving the results you want? The key lies in choosing the right ad types that speak directly to your audience’s needs and desires. Facebook, with its advanced targeting features, offers various ad types that can help beauty professionals like hairstylists, makeup artists, and beauty product brands attract more clients.

In this post, we’ll explore some secret Facebook ad types that have proven to deliver results, specifically in the beauty sector in 2025. We’ll discuss how to leverage these ad types for maximum engagement and conversions, and how to refine your ad strategy using the latest Facebook ad targeting for beauty products. Whether you’re running a small salon or a growing beauty brand, this guide will provide you with the knowledge to increase your client base and improve your advertising ROI.

Why Facebook Ads Work for Beauty Professionals in 2025

Facebook remains one of the most powerful advertising platforms for businesses, especially in the beauty industry. The key to success on Facebook lies in understanding how to use the platform’s targeting features to reach the right audience. With over 2.89 billion monthly active users, Facebook provides an immense opportunity for beauty brands and professionals to grow their businesses.

In 2025, Facebook ad targeting for beauty products has become more refined, offering better ways to connect with potential clients. The right ad types and strategies can help beauty professionals increase brand awareness, build trust with their audience, and ultimately drive more conversions. With Facebook’s advanced analytics and targeting options, you can precisely tailor your ads to the needs and preferences of your ideal client.

Secret Facebook Ad Types That Get More Clients

Now, let’s dive into some of the best Facebook ad types that actually help beauty businesses attract more clients. These ad formats have been proven to boost engagement, conversions, and brand loyalty.

1. Carousel Ads

Carousel ads are one of the most effective ways to showcase multiple products or services in one ad. These ads allow you to display up to ten images or videos, each with its own link. For beauty businesses, carousel ads are perfect for showing different beauty products, services, or a before-and-after transformation.

For example, if you’re a hairstylist, you can use carousel ads to showcase various styles you offer, such as a blowout, hair coloring, or bridal updos. Carousel ads allow potential clients to swipe through images and videos, creating an interactive and engaging experience.

This ad type works particularly well for beauty businesses looking to drive traffic to their website or online booking system. You can also tailor the images to target different customer segments, ensuring you’re delivering relevant content to each potential client.

2. Video Ads

Video ads are incredibly powerful tools for beauty professionals to showcase their skills and products in action. In 2025, consumers expect high-quality content, and video is one of the most effective ways to capture their attention. Whether it’s a tutorial, a demonstration of a beauty treatment, or a testimonial from a satisfied client, video ads have the power to drive significant engagement.

Beauty businesses can use video ads to show the transformation a client undergoes when they use your service or product. For example, a skincare brand might create a video showing how their product visibly improves skin texture and tone over time. Similarly, a makeup artist can showcase a time-lapse video of a full-face makeover.

Video ads are highly engaging and often receive higher click-through rates than static image ads, making them a valuable tool in your ad strategy. They help humanize your brand and build a deeper connection with your audience.

3. Lead Ads

Lead ads are ideal for beauty businesses looking to build a list of potential clients or followers. This ad type allows users to submit their information, such as their name, email, and phone number, directly through the ad, without ever leaving Facebook. Lead ads are highly effective for collecting sign-ups for newsletters, exclusive promotions, or special offers.

For example, a beauty salon might use lead ads to offer a free consultation or a discount on a first-time service. By making it easy for potential clients to sign up within Facebook, you reduce friction and increase the chances of conversion. You can also integrate your lead ads with your customer relationship management (CRM) system to follow up with leads and nurture them into clients.

4. Collection Ads

Collection ads are designed to showcase a group of related products in a visually appealing format. This ad type allows beauty brands to highlight a collection of their products, such as skincare sets, makeup bundles, or hair care kits. The ads appear as a full-screen experience, and users can tap to learn more about the individual products.

For beauty businesses, collection ads can be used to promote special product bundles or exclusive offers. For example, you could create a collection ad showcasing your best-selling skincare products, allowing potential clients to browse and purchase directly through the ad. This ad type provides a seamless shopping experience that increases conversion rates and boosts sales.

5. Dynamic Ads

Dynamic ads are personalized ads that automatically show the right products to the right audience based on their behavior on your website or app. If a potential client browses a beauty product on your website but doesn’t make a purchase, a dynamic ad can follow them across Facebook, reminding them about the product they viewed.

For beauty brands, dynamic ads are perfect for retargeting customers who have shown interest in specific products but haven’t completed a purchase. These ads can be highly customized to reflect the exact products a user interacted with, making them highly relevant and effective in converting window shoppers into buyers.

Optimizing Facebook Ad Targeting for Beauty Products in 2025

Now that we’ve covered some of the most effective ad types, it’s time to talk about how you can optimize your Facebook ad targeting for beauty products. The key to success lies in understanding your audience and leveraging Facebook’s powerful targeting features to reach the right people.

1. Demographic Targeting

Facebook allows you to target your ads based on age, gender, location, and more. For beauty businesses, demographic targeting is essential. For instance, if you’re a hairstylist specializing in bridal hair, you can target women who are engaged or planning weddings. If you sell skincare products, you might want to target individuals based on their age, as skincare concerns often vary with age.

Tailoring your ads to the specific needs and demographics of your ideal clients ensures you’re not wasting your ad budget on irrelevant clicks. This makes your ads more cost-effective and increases the likelihood of attracting potential clients who are ready to make a purchase or book a service.

2. Behavioral Targeting

Behavioral targeting allows you to reach people based on their past behaviors, such as their online activity or purchase history. If you’re running Facebook ads for beauty products, targeting people who have recently shown interest in beauty-related topics, skincare, makeup, or beauty influencers can help you reach a highly engaged audience.

Facebook also allows you to target individuals who have recently interacted with your brand or visited your website. This ensures that your ads are shown to users who are already familiar with your beauty business and are more likely to convert into paying clients.

3. Lookalike Audiences

Lookalike audiences are one of the most powerful tools for expanding your reach on Facebook. By creating a lookalike audience based on your existing clients or website visitors, you can find new users who share similar characteristics and behaviors. This allows you to target potential clients who are likely to be interested in your beauty products or services, increasing the chances of conversion.

For example, if you have a list of loyal clients who have previously booked your beauty services, you can create a lookalike audience to find new clients who match the same demographic and behavioral traits. This strategy helps you expand your reach without wasting ad spend on users who aren’t interested in your offerings.

Conclusion

In 2025, Facebook ads are an essential tool for beauty businesses looking to attract more clients. By utilizing secret ad types like carousel ads, video ads, lead ads, collection ads, and dynamic ads, you can create highly engaging campaigns that resonate with your target audience and drive conversions. The key to success lies in understanding Facebook’s advanced ad targeting features and tailoring your ads to the specific needs of your ideal clients.

By consistently optimizing your ad strategy and testing different formats, you can ensure that your beauty business stands out and attracts more clients in a competitive marketplace. For more information on how to optimize your Facebook ads and boost your client base, visit New Client Extension.

FAQ

Q: What are the best Facebook ad types for beauty businesses?
A: Carousel ads, video ads, lead ads, collection ads, and dynamic ads are some of the most effective ad types for beauty businesses looking to attract more clients.

Q: How can I target my Facebook ads for beauty products?
A: Use demographic, behavioral, and lookalike audience targeting to reach the right people who are most likely to be interested in your beauty products or services.

Q: How do dynamic ads work for beauty businesses?
A: Dynamic ads automatically show users products they’ve previously viewed on your website, helping to retarget interested customers and drive conversions.