There’s a powerful movement happening in the beauty industry. Small beauty brands are growing into six-figure powerhouses thanks to smart digital marketing strategies. One standout example is @Wigsbyky, a wig brand that scaled from humble beginnings to a six-figure business in less than 90 days. The key to that explosive growth wasn’t just stunning visuals or trendy styles—it was a refined approach to ad strategy, particularly using Instagram ads alongside Facebook ad targeting for beauty products 2025.

This guide walks through exactly how this transformation happened and how you can apply the same methods to your beauty brand today. Whether you're a hairstylist, beauty entrepreneur, or marketer, these strategies will help you level up fast.

The Strategy Behind the Scale

When @Wigsbyky decided to double down on Instagram, the goal wasn’t just more followers—it was targeted conversions. By aligning her content with Facebook ad targeting for beauty products 2025, she ensured that every post, every ad, and every dollar spent reached someone who was actively looking for her products. That meant understanding audience pain points, aesthetic preferences, and daily behaviors.

Instead of casting a wide net, @Wigsbyky targeted niche beauty buyers. She used lookalike audiences built from past purchasers and email lists to make sure her ads appeared in front of users most likely to convert. Instagram served as the visual engine, while Facebook’s advanced targeting did the heavy lifting in the background.

Crafting High-Converting Instagram Ads

It started with the content. Instagram posts featured real clients wearing the wigs, styled with clean lighting and attention-grabbing hooks. Stories and Reels showcased transformations, tutorials, and unboxing experiences. Each post used hashtags and captions directly influenced by Facebook ad targeting data.

To maximize results, @Wigsbyky focused on product-focused creatives rather than lifestyle shots alone. These included close-ups of lace-fronts, texture details, and installation before-and-afters. With this content, she tapped into user intent discovered through Facebook ad targeting for beauty products 2025.

The captions included urgency-driven language, limited-time offers, and strong calls to action. She also mirrored keyword data from Facebook ad campaigns in her hashtags and text, which created a seamless experience for users crossing between platforms.

How Targeting Made the Difference

By leveraging Facebook ad targeting for beauty products 2025, she unlocked granular control over who saw her content. She segmented audiences based on behaviors like recent beauty purchases, interaction with wig-related content, and engagement with similar brands.

Custom audiences from her website visits and engagement on Instagram were used to build warm funnels. Retargeting campaigns followed users who abandoned carts or spent time on product pages. These audiences saw personalized creative reminding them of the exact product they viewed.

Geo-targeting was also used to increase visibility in cities where her brand had higher sales velocity. Paired with local influencers and city-based hashtags, these ads created hyper-relevant experiences that resonated more deeply than generic national campaigns.

Scaling With Data, Not Guesswork

Every week, ad data was reviewed to understand performance. Metrics like cost per click, return on ad spend, and conversion rates determined which ads to scale and which to cut. Facebook ad targeting for beauty products 2025 gave insight into what visuals, copy, and offers her audience preferred.

That feedback loop improved creative and campaign structure over time. Ads that featured testimonials or showed a quick install gained the most traction. Data showed that weekday evenings and Sunday afternoons were peak shopping times, so ad schedules were adjusted accordingly.

By allowing performance data to guide strategy, @Wigsbyky avoided overspending and scaled with confidence.

Influencer Integration and User-Generated Content

Another major lever was influencer marketing. Instead of choosing mega influencers, she worked with micro and mid-level beauty creators who had strong engagement in the wig niche. Each partner was instructed to use branded hashtags and share their experience using the product.

User-generated content fueled new ads, giving the campaigns an authentic, grassroots feel. These were especially effective in retargeting campaigns, where viewers needed that final push to buy.

Instagram ads boosted influencer posts to wider lookalike audiences discovered through Facebook targeting, leading to viral moments and repeat purchases.

Building a Cohesive Brand Funnel

The entire journey was designed intentionally. A new user might discover @Wigsbyky through a Reel, then see a boosted Story from a trusted creator. From there, they’d be retargeted with a Facebook ad highlighting the product they viewed, all within a few days.

The synergy between Instagram content and Facebook ad targeting for beauty products 2025 made the brand feel omnipresent. It built trust fast and shortened the sales cycle.

The website landing pages reflected the same messaging as the ads, ensuring no disconnect. Offers and visuals matched exactly, increasing conversion rates and reducing bounce.

Lessons You Can Apply to Your Beauty Brand

If you’re ready to scale your own beauty business, start by syncing your content strategy with your ad targeting. Understand what your dream customer wants and where they hang out online. Build a content calendar that mirrors your Facebook ad data.

Test creatives relentlessly, but always base your changes on performance. Don’t guess. Let your metrics guide your next move. Integrate Instagram Reels, Stories, and influencer partnerships. Use user content as your ad creative.

And most importantly, make sure your website and product pages are optimized to convert the traffic you drive. The journey doesn’t end with the click—it begins there.

Frequently Asked Questions

How long did it take @Wigsbyky to scale to six figures

It took less than 90 days with a fully optimized Instagram and Facebook ad strategy.

What’s the biggest key to success with beauty ads in 2025

Using Facebook ad targeting for beauty products 2025 to deeply understand your audience and pair that with engaging content on Instagram.

Do Instagram ads still work for beauty brands

Yes, especially when paired with retargeting strategies and custom audiences from Facebook.

Should I use the same content across both platforms

Yes, but optimize the format. Reels for Instagram, carousel or video for Facebook. Maintain consistent messaging.

Conclusion: Turn Your Ads Into Revenue

The @Wigsbyky case study proves what’s possible when you align Instagram content with Facebook ad targeting for beauty products 2025. Smart targeting, creative consistency, and performance data drove this wig brand to six figures in record time.

You don’t need a massive budget, just a smart strategy and a willingness to test. With the right steps, you can replicate this blueprint for your own brand success.

Need help building your ad strategy or crafting content that converts Visit https://newclientextension.com for expert resources and done-for-you solutions built specifically for beauty entrepreneurs.