How To Set Up Instagram Direct Message Ads For Hairtsylist
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In 2025, one of the most powerful tools hairstylists can use to grow their clientele is Instagram Direct Message (DM) ads. These ads allow potential clients to message you directly with just one tap—creating instant connections, real conversations, and more booked appointments. With the rise of personalized marketing and the decline of link-heavy ads, learning Facebook Ad Targeting For Beauty Products 2025 is essential for any stylist looking to scale. Whether you're a solo hairstylist or running a full beauty brand, this guide will walk you through everything you need to know.
Why Instagram DM Ads Are a Game-Changer for Hairstylists
Instagram has evolved into a top platform for beauty professionals. But the way people respond to ads has shifted. Traditional ads that send users to websites or booking forms are being replaced by conversation-based funnels. Here’s why DM ads matter:
They feel more personal and less salesy
Clients get their questions answered instantly
You can book consultations without needing a website
It builds trust faster than any landing page
As a hairstylist, this is your opportunity to stop the scroll and start the chat.
Getting Started: What You Need Before Launching DM Ads
Before setting up your first campaign, make sure you have these in place:
A professional Instagram Business Profile connected to your Facebook Business Manager
Clear service offerings (silk press, sew-ins, color, etc.)
A set DM script or response flow to keep communication smooth
A payment or booking method ready (link to booking app, cash app, etc.)
You’ll also want to optimize your Instagram bio to support the ad traffic coming in. Include your city, top services, and a CTA like “DM to book!”
Step-By-Step: How To Set Up Instagram DM Ads From Facebook Ads Manager
Step 1: Open Facebook Ads Manager
Go to your Facebook Ads Manager and click on “Create.” Choose the Messages campaign objective. This lets you run ads that open up conversations in DMs.
Step 2: Choose Instagram Direct As Your Messaging App
After choosing “Messages” as your objective, you’ll be asked which platform you want users to message you on. Select Instagram Direct. This ensures that when someone taps the ad, it goes straight to your Instagram inbox.
Step 3: Define Your Ad Set
This is where your knowledge of Facebook Ad Targeting For Beauty Products 2025 comes into play. Here’s how to structure it:
Location: Choose your city (e.g., Frisco, TX, Dallas, etc.)
Age: 18–45 (adjust based on your typical clientele)
Gender: Optional, but many hairstylists target women
Interests: Hair care, natural hair, hair extensions, beauty salons, silk press, etc.
Behavior: Online shoppers, mobile users, people who’ve engaged with beauty content
This targeting makes sure your ad is seen by people who are already into beauty services.
Step 4: Set Your Budget and Schedule
Start with a manageable daily budget—$5 to $10/day to test. Run your ad for 5-7 days and monitor performance.
Step 5: Create Your Ad
Choose a scroll-stopping image or video of your best work. Ideally, use real client transformations or before/after shots. For the caption, keep it short and engaging:
“Looking for flawless silk press results in Frisco? DM me now to check availability—spots fill fast!”
Add a CTA button: Send Message
This opens the conversation directly on Instagram.
Step 6: Automate Your First Response
Inside Ads Manager, you can set up an automated message that sends as soon as someone clicks the ad. Use it to start qualifying leads:
“Hey babe! Thanks for reaching out. What service are you interested in—silk press, color, or extensions?”
This keeps the flow going even when you’re not online.
Advanced Targeting Tips for Better Results
Use lookalike audiences from your current followers
Retarget people who visited your Instagram profile but didn’t book
Run A/B tests with different images, captions, or scripts
Use click-to-message ads to reduce drop-off and get direct feedback
These strategies are what sets apart amateur ads from real lead machines.
How This Works With Your Content Strategy
Your Instagram page should support your DM ads. That means:
Post client results consistently
Highlight story testimonials
Use story highlights like “Booking Info” or “Pricing”
Go live to build real-time connections
Combine content marketing with Facebook Ad Targeting For Beauty Products 2025 and you’ll create a brand that speaks for itself.
Common Mistakes to Avoid
Targeting too wide of an audience
Not having a DM script ready
Ignoring the follow-up process
Sending people to a broken booking link
Using low-quality photos that don’t reflect your work
Stay focused, test small, and scale what works.
What Results Can You Expect?
Once you nail your targeting and creative, most hairstylists see:
More DMs from qualified clients
Better engagement from locals
Faster bookings without a website
Lower ad costs compared to link ads
More repeat clients through personalized follow-ups
Instagram DM ads aren’t just trendy—they’re effective.
Call to Action: Ready to Book More Clients?
Now that you know how to set up Instagram DM ads with proper Facebook Ad Targeting For Beauty Products 2025, it’s time to implement. Start small, track your results, and optimize your strategy. Want help building your ad funnel, scripts, and content plan? Visit newextensionclients.com and get your beauty business strategy on point today.
FAQs
What is the difference between Instagram DM ads and regular ads?
DM ads start a conversation directly in your inbox, while regular ads take users to a website or profile. DM ads are more personal and have higher conversion rates.
How much do Instagram DM ads cost?
You can start with just $5/day. Costs vary based on targeting and ad quality, but DM ads typically deliver a higher ROI for hairstylists.
Can I use Instagram DM ads without a website?
Absolutely. All you need is a business profile and a booking method. Many stylists book appointments straight from DMs.
Is Facebook Ad Targeting For Beauty Products 2025 still relevant?
Yes. In fact, it's more powerful than ever due to improved AI targeting and platform updates that help beauty brands reach the right audience faster.
What should I say when someone messages me?
Use a friendly script: “Hey love! I saw you’re interested in a silk press. Are you looking for an appointment this week or next?”
Conclusion
Instagram DM ads are a must-use tool in 2025 if you’re serious about growing your hairstyling business. With the right visuals, targeting strategy, and follow-up system, you’ll not only increase your bookings—you’ll build stronger relationships with your dream clients. By mastering Facebook Ad Targeting For Beauty Products 2025, you’ll stay ahead of the curve, outshine the competition, and fill your calendar with ease. Want to learn more about how to consistently get booked out as a hairstylist? Head over to www.newextensionclients.com and let’s grow your beauty empire together.