How to set up facebook messenger ads for hair salons 2021 (tutorial)

Introduction

If you're a hairstylist, salon owner, or beauty entrepreneur, getting in front of your ideal clients online is more critical than ever. With competition growing and attention spans shrinking, traditional marketing methods just won’t cut it anymore. That’s why Facebook Messenger ads are an incredibly powerful way to connect with potential clients instantly, right where they spend most of their time — their phones.

In this tutorial, we'll walk you through exactly how to set up Facebook Messenger ads for your hair salon, using techniques aligned with the most effective Facebook Ad Targeting For Beauty Products 2025 strategies. Whether you're trying to book more appointments, promote your hair extension services, or offer seasonal promotions, this guide will give you everything you need to launch Messenger ads with confidence and get results fast.

What Are Facebook Messenger Ads and Why Should Salons Use Them?

Messenger ads allow businesses to start conversations directly with potential customers. Instead of clicking to a landing page, users tap the ad and instantly open a Messenger conversation with your business. This means you can answer questions, offer booking links, share photos of your work, and close clients faster.

Salons should jump on Messenger ads because direct communication builds trust faster than cold landing pages. Clients can book appointments or ask questions instantly, and you can automate replies with chatbots to handle common questions. Additionally, you can retarget people who messaged you but didn’t book yet.

Step-by-Step Tutorial to Set Up Messenger Ads for Hair Salons

Step 1: Set Up Your Facebook Business Page and Business Manager

To run Messenger ads, you need a Facebook Business Page. If you don’t already have one, create one and make sure your contact info, services, and photos are up to date. Then create a Business Manager account to manage your assets, ad accounts, and tracking tools.

Step 2: Install the Facebook Pixel on Your Website

If you have a booking site or any form of online presence, install the Facebook Pixel to track user actions. This helps with retargeting and conversion tracking. Start by going to Events Manager, creating a Pixel, copying the code, and adding it to your website’s header. You can use tools like Google Tag Manager or plugins if needed.

Step 3: Choose Your Campaign Objective

Go to Ads Manager and create a new campaign. Choose “Messages” as your campaign objective. This tells Facebook you want people to start conversations with your salon.

Step 4: Build Your Target Audience

This is where Facebook Ad Targeting For Beauty Products 2025 comes into play. Use detailed targeting to find your ideal clients. Target women aged 18–45 who live within 10–15 miles of your salon, with interests such as hair care, beauty salons, hair extensions, and hairstyling. Consider behaviors like engaged shoppers or online beauty buyers. You can also create Custom Audiences from people who have visited your website or interacted with your page. Additionally, consider creating Lookalike Audiences from your client email list to find new potential clients with similar traits.

Step 5: Set Your Budget and Schedule

Start with a manageable daily budget of $10 to $20 for testing. Let the ad run for at least 5-7 days before analyzing performance. You can scale up once you find a winning audience and creative.

Step 6: Create Your Ad

Now, let’s craft an ad that converts. Start your ad copy by addressing a problem your clients have, such as “Tired of bad hair days?” Offer a clear benefit, like “DM us to get 10% off your first silk press!” Include urgency with phrases like “Limited spots this week!”

When creating images or videos, use real client photos (with permission). Show transformations or before-and-after shots and include text overlays that highlight your offer. For the Call-to-Action, choose “Send Message” as your CTA button and use the Messenger template to set up quick replies or a chatbot.

Bonus: Automating Responses With Chatbots

Using tools like ManyChat or Chatfuel, you can create auto-replies to greet new leads, qualify them, and even offer booking links. For example, a chatbot flow could greet the user by name, ask what service they’re interested in (like silk press, sew-in, or color), provide a quick price range or time estimate, share your booking link, and offer to answer other questions live.

Tips for Optimizing Performance

Consider testing different images, headlines, and offers. Monitor cost per message and adjust targeting if it’s too high. Use retargeting ads to follow up with people who messaged but didn’t book, and run Messenger ads around payday weekends or holidays when beauty services spike.

Call to Action

Ready to fill up your salon chair with new clients every week? Start setting up your Facebook Messenger ad campaign today. If you want more strategies tailored to your beauty business, check out our growth programs at New Extension Clients and start building a salon brand that books itself.

Conclusion

Facebook Messenger ads are one of the most effective tools for hair salons looking to attract and engage clients instantly. With the right setup and smart targeting based on Facebook Ad Targeting For Beauty Products 2025, you can streamline client communication, increase bookings, and grow your revenue. From automated replies to hyper-local targeting, Messenger ads give you the direct line to clients that salons have been missing. Start experimenting, optimize what works, and watch your chair stay booked week after week.

FAQ

How much should I spend on my first Messenger ad campaign? Start with $10–$20 per day. Monitor results and increase as you find what works.

Can I use Messenger ads without a website? Yes, Messenger ads can operate entirely through your Facebook Page if you don’t have a booking site.

Do Messenger ads work better than regular Facebook ads? For service businesses like salons, yes. They allow for direct conversations and fast bookings.

How long before I start seeing results? Most salons see responses within 24–48 hours if targeting and creative are optimized.

What if I can’t reply fast enough to messages? Use chatbots to automate common replies and guide users to booking pages.