HOW TO SELL MORE HAIR ON INSTAGRAM 2020

Introduction

Selling hair extensions and beauty products on Instagram has become more competitive than ever. Yet, brands that understand how to leverage Facebook Ad Targeting For Beauty Products 2025 combined with engaging Instagram content are seeing massive success. Instagram is not just a platform for sharing pictures; it’s a powerful sales engine for hair brands. With over one billion active users, the opportunity to put your products in front of the right audience is at an all-time high. Whether you're a new beauty entrepreneur or an established hairstylist looking to scale, knowing how to strategically post content, run ads, and connect with your target audience can transform your business. In this blog, we’re going to walk you through exactly how to sell more hair using Instagram in 2020 (and how those tactics are still extremely relevant in 2025).

Why Instagram Is a Goldmine for Hair Brands

Instagram’s visual-first design makes it perfect for showcasing beauty and hair products. The platform thrives on aesthetics, and consumers rely on it for beauty inspiration, tutorials, reviews, and shopping. If you’re not tapping into Instagram’s potential, you’re leaving serious money on the table. Hair brands that master content creation and pair it with targeted Facebook ads have the power to consistently generate five and six-figure months.

Crafting the Perfect Instagram Profile

Your bio should clearly state what you do and who you help. Use emojis sparingly, add a call-to-action (CTA), and include a link to your website or booking page. Highlights should be used to feature reviews, product tutorials, pricing, shipping policies, and behind-the-scenes footage.

Your feed should have a consistent visual style. Use branded colors, professional-quality photos, and engaging captions that educate or entertain. Don't post just to post—every piece of content should serve a purpose, whether it's to build trust, showcase your products, or drive traffic to your sales page.

How to Create Engaging Content That Sells

Video content performs best. Use Instagram Reels to share hair transformation videos, tutorials, and customer testimonials. Educational content builds authority, so show how your products solve common problems. For example, post a reel titled “How to Make Your Lace Closure Last Longer” using your product.

Use carousel posts for before-and-after transformations or step-by-step guides. These keep people swiping, which boosts engagement.

Go live weekly to answer questions, show off new inventory, or take viewers behind the scenes. This real-time interaction builds trust and drives impulse purchases.

Instagram Stories Strategy

Post to your stories daily. Mix promotional content with behind-the-scenes footage, Q&As, polls, and reposts of customer feedback. Use interactive stickers like polls and quizzes to boost engagement. Highlight limited-time sales or restocks to create urgency.

Don’t forget to include direct purchase links using Instagram’s shopping tools or Linktree.

Leveraging Facebook Ad Targeting For Beauty Products 2025

Here’s where it gets exciting. While Instagram builds trust and brand awareness, Facebook Ads allow you to reach highly specific audiences ready to buy. Using Facebook Ad Targeting For Beauty Products 2025, you can build custom audiences based on user behavior, interests, and demographics.

Start by running engagement ads on your top-performing Instagram content. Then create custom audiences of people who interacted with your page, watched your videos, or visited your website. Use these audiences for retargeting ads.

Use lookalike audiences to find new customers who share characteristics with your best buyers. For example, if your top clients are Black women aged 25–40 who follow beauty influencers, build a lookalike audience from that segment.

Use dynamic creatives to test multiple images, headlines, and CTAs. Let Facebook optimize the combinations for the best performance.

Best Ad Types for Hair Product Sales

Video ads showing hair transformations or tutorials perform extremely well. These create an emotional connection and highlight real results.

Carousel ads work great for showcasing product collections or step-by-step processes.

Test lead ads to collect emails and phone numbers for SMS and email marketing campaigns.

Use retargeting ads to re-engage cart abandoners or profile visitors who didn’t purchase.

Influencer Collaborations and User-Generated Content

Partner with micro-influencers in the beauty niche who share your values. Ask them to create authentic, engaging content featuring your hair. Repost their videos, tag them, and create highlight reels.

Encourage happy customers to share their results and tag your brand. Reposting this user-generated content builds trust and boosts conversions.

Optimize Your Hashtag Strategy

Use a mix of niche-specific and trending hashtags. Research your competitors and influencers in your space to find the best-performing tags.

Examples include #ProtectiveStyles, #LaceFrontWig, #HairBusinessTips, and #HairGoals2025. Don’t overdo it—stick to 10–15 relevant tags per post.

Track, Analyze, and Optimize

Use Instagram Insights and Facebook Ads Manager to monitor what’s working. Track link clicks, engagement rates, story views, and sales conversions. If a particular content type or ad set performs well, scale it. If something flops, revise and test again.

Marketing is all about iteration. The more you test, the better your results will be.

Call-to-Action

Ready to level up your hair brand’s social media game? Visit newextensionclients to learn more about the tools and strategies used by successful six-figure beauty brands. Whether you need help with Facebook ad targeting, Instagram strategy, or content creation, our resources can guide your next move.

Conclusion

Selling hair on Instagram in 2020 taught many beauty entrepreneurs the importance of visuals, authenticity, and strategic advertising. Fast forward to 2025, and the same core principles apply—except now we have even better tools like Facebook Ad Targeting For Beauty Products 2025. When you align high-quality Instagram content with smart Facebook ad strategies, your brand becomes unstoppable. Whether you're just starting or looking to scale to six figures and beyond, it's time to put these proven tactics into play.

Frequently Asked Questions (FAQ)

How much should I spend on Facebook ads to sell hair? Start with a test budget of $10–$20 per day. Scale up once you find a winning audience and creative.

Do I need a website to sell hair on Instagram? While you can start with a payment processor like PayPal or a booking site, having a professional website increases credibility and conversions.

How do I get people to trust my hair brand? Show real results, post reviews, go live often, and use influencer collaborations. Transparency builds trust.

Can I sell out using just Instagram? Yes, many brands have. The key is using engaging content, consistency, and targeted Facebook ads to convert followers into paying customers.

For more marketing tips and beauty business growth strategies, check out our resources at newextensionclients.