How Much Does It Cost To Start A Wig Business?

Introduction

Starting a wig business in 2025 is one of the smartest moves for beauty entrepreneurs looking to tap into a billion-dollar industry. Whether you're a hairstylist, salon owner, or someone passionate about beauty, the demand for wigs is booming. From medical hair loss to fashion-forward style changes, wigs are no longer niche—they're mainstream.

But before diving in, you might be asking: how much does it cost to start a wig business? The answer depends on several factors, including whether you're starting online, dropshipping, or holding inventory. This article breaks down the essential startup costs, highlights how Facebook Ad Targeting For Beauty Products 2025 can help you scale, and offers tips to get your wig business off the ground successfully.

Understanding Your Wig Business

Before you can calculate the exact startup cost, you need to decide which business model you plan to follow. Each comes with different requirements and costs.

Starting an Online Wig Store

If you're launching an eCommerce wig business, your major expenses will include:

A professional website or eCommerce platform

Product sourcing and inventory

Marketing and advertising (especially using Facebook Ad Targeting For Beauty Products 2025)

Platforms like Shopify and WooCommerce offer affordable ways to 

get started, but expect to spend anywhere from $300 to $2,500 initially, depending on customization and features.

Dropshipping Wigs

This model allows you to sell wigs without holding inventory. Your supplier ships directly to your customer. Costs here are much lower upfront:

Website setup

Product samples

Branding and marketing

 

Expect to spend $200 to $1,000 starting out. The biggest expense will be marketing, especially Facebook ad campaigns to reach your ideal customer base.

Brick-and-Mortar Wig Boutique

If you plan to open a physical wig store, your startup costs rise significantly. You need to consider:

Rent and lease agreements

Store fixtures and furnishings

Inventory

Licenses and insurance

Startup costs for a small physical location could 

range from $10,000 to $50,000, depending on your location and business goals.

Essential Startup Costs to Consider

Business Registration and Licensing

You'll need to register your business with your state and acquire any necessary beauty or retail licenses. Expect to pay between $100 and $500 depending on your local requirements.

Branding and Logo Design

Professional branding can make or break a beauty business. A good logo and cohesive brand design can cost $100 to $1,000, depending on whether you DIY 

or hire a designer.

Website and Domain Setup

A professional website is crucial. You can start with a basic Shopify plan for around $29/month. Adding a custom domain, premium themes, and plugins may increase your initial spend to around $500.

If you choose to hold inventory, you’ll need to invest in quality wigs upfront. Budget $1,000 to $5,000 to start with a limited selection of synthetic and human hair wigs.

Packaging and Shipping Materials

Custom packaging enhances your brand image. Budget $200 to $600 to start. Don’t forget shipping costs and supplies like boxes, tape, and tissue paper.

Facebook Ad Targeting For Beauty Products 2025

Marketing is essential. Using Facebook ad targeting tools, you can reach highly specific beauty audiences based on:

Age, gender, location

Interests in wigs, hairstyling, hair care.

Behaviors like online shopping or frequent salon visits

Ad budgets can start small—even $5/day—but for real results, allocate at least $300 to $1,000/month in your first quarter.

Facebook Ad Targeting Tips To Maximize ROI

Use Custom Audiences

Upload your existing email list or client database into Facebook to retarget past customers or leads. This ensures your ad spend is used efficiently.

Create Lookalike Audiences

Facebook can find users similar to your current buyers. This is perfect for growing your customer base with high-intent shoppers.

Focus on Video Ads

Video content showcasing wig installs, transformations, or tutorials performs exceptionally well. Keep your videos under 60 seconds and make the first 3 seconds count.

Test and Scale

Run small-budget A/B tests to find the best performing creatives, headlines, and call-to-actions. Once you find a winning combination, scale your ads for maximum impact.

Keeping Startup Costs Low

Start as a Side Hustle

Build your wig brand part-time to avoid unnecessary stress and costs. As your business grows, reinvest profits instead of taking on loans or credit.

Use Free Marketing Tactics

Create valuable content on Instagram, TikTok, and YouTube to grow organically. Share styling tips, customer testimonials, and behind-the-scenes content to build trust.

Join Beauty Communities

Be active in Facebook Groups or forums for beauty entrepreneurs. You’ll gain insights, suppliers, and even customers through networking.

 

Conclusion

Starting a wig business doesn’t have to break the bank. Whether you're going fully online, dropshipping, or opening a salon boutique, you can tailor your launch to fit your budget. By leveraging Facebook Ad Targeting For Beauty Products 2025, you can scale your brand smartly and attract clients ready to buy. From $500 to $50,000, your startup costs will reflect your vision—so plan wisely and grow confidently.

Use this guide as your launchpad to success, and remember: the wig industry isn’t just profitable—it’s powerful.