Complete Facebook Ads Tutorial 2020 Start To Finish

Running successful Facebook ads isn’t just about boosting a post. It’s about strategy, targeting, and creative execution. Whether you’re a hairstylist, beauty brand owner, or aspiring digital marketer, learning how to use Facebook Ads properly can transform your business. This tutorial will walk you through everything from setting up your Business Manager to launching and optimizing ad campaigns. With a special focus on Facebook Ad Targeting For Beauty Products 2025, you’ll gain the skills to attract your ideal customers and convert them.

Why Facebook Ads Still Matter in 2025

Facebook and Instagram remain two of the most powerful platforms for promoting beauty products. Despite algorithm shifts and rising competition, these platforms continue to offer unmatched targeting and conversion opportunities. The key is knowing how to reach the right people, at the right time, with the right message.

For beauty professionals and entrepreneurs, Facebook Ads allow you to:

Reach highly targeted audiences based on interests, behaviors, and demographics Drive traffic to product pages, landing pages, or Instagram DMs Track campaign performance and scale what works

Setting Up Business Manager and Ad Account

Before launching any campaign, you need a Facebook Business Manager. This tool helps you manage your business assets and gives access to advanced ad features.

Go to business.facebook.com and click “Create Account” Add your business details and verify your email Connect your Facebook page and Instagram account Add payment methods and set up your ad account Install the Meta Pixel on your website for tracking

This setup lays the foundation for accurate tracking and smart targeting.

Step 1: Define Your Ideal Client

You can’t run great ads without knowing exactly who you're speaking to. Start by defining your Ideal Client Avatar (ICA).

Age, gender, and location (e.g. women 22–40 in Atlanta or Miami) Pain points (e.g. hair thinning, dry scalp, looking for protective styles) Spending habits (e.g. shops based on IG reviews, watches tutorials)

Creating a detailed ICA helps with everything from copywriting to ad targeting.

Step 2: Choose the Right Campaign Objective

Facebook Ads Manager offers multiple campaign goals. The right objective depends on where your audience is in the buying journey.

Use “Traffic” to drive clicks to your website Choose “Engagement” for video views or post interaction Select “Conversions” for purchases or email sign-ups Go with “Messages” if you sell through Instagram DMs

For beauty businesses, conversion and message campaigns work best when selling products or booking clients.

Step 3: Build a Targeted Audience

Now let’s talk Facebook Ad Targeting For Beauty Products 2025. This is where most ads succeed or fail.

Use demographic filters like age, gender, and location to narrow down your audience Add interest targeting such as: Hair extensions, wigs, natural hair care, Black hair care Beauty salons, makeup tutorials, hairstylist influencers Brands like SheaMoisture, Mielle Organics, or Alonzo Arnold Create custom audiences using: Your email list Website traffic tracked by Meta Pixel Engagement on Instagram or Facebook Create lookalike audiences from your custom audiences to scale reach

The goal is to layer your targeting so you speak directly to potential buyers.

Step 4: Design Scroll-Stopping Creative

Ad creative is what stops someone mid-scroll. Focus on clean visuals, authentic transformations, and eye-catching text.

Use vertical videos (9:16) for Stories and Reels Show real before and after installs Highlight reviews, tutorials, or unboxings Overlay text like “100% Virgin Hair” or “Ships in 24 Hours” Include a strong call to action like “Shop Now” or “DM Us to Order”

Your creative should match your ideal client’s vibe and expectations.

Step 5: Set Your Budget and Schedule

Start with a small daily budget. Facebook needs data before optimizing your ads.

Start with $10–20/day per ad set Run ads for at least 3–5 days before making changes Use the breakdown report in Ads Manager to identify which age, gender, or placement converts best Once you find a winning combo, scale up your budget slowly

Step 6: Track Performance and Optimize

Metrics matter. Don’t just run ads and hope they work—analyze the data.

Watch your CTR (Click-Through Rate) to see if your creative is strong Check your CPC (Cost Per Click) to manage your budget Look at ROAS (Return on Ad Spend) for profitability Compare Add to Cart vs Purchase numbers

Test different audiences, creatives, and placements regularly. What works in Q1 may flop in Q3.

Step 7: Retargeting and Follow-Up

Most buyers need multiple touchpoints. Retargeting lets you follow up with people who showed interest but didn’t buy.

Show ads to users who: Viewed product pages but didn’t purchase Watched 75% of a product demo video Added items to cart but abandoned checkout Followed you on Instagram but haven’t bought yet

Use testimonials, limited-time offers, and strong product visuals in retargeting ads.

Bonus: Click-to-DM Strategy for Beauty Brands

Not every business needs a website to make sales. Many hairstylists and boutique beauty brands close deals directly in DMs.

Run a “Messages” campaign in Ads Manager Direct users to your Instagram DMs with clear ad copy Use a script to qualify leads and close the sale Example: “Looking for HD lace wigs that melt? DM us for this week’s exclusive bundles.”

This approach builds trust and allows for personalized selling.

FAQ: Facebook Ad Targeting For Beauty Products 2025

What’s the best Facebook ad objective for beauty brands? Conversions and Messages work best. Conversions drive purchases, while Messages are great for Instagram-based selling.

Can I target only salon professionals? Yes. Use job titles like “hairstylist” or interests like “professional beauty” and “cosmetology.”

What ad format performs best? Short videos and carousels with transformations or product benefits usually convert the most.

How often should I change my ad creatives? Every 10–14 days or when performance drops. Keep your content fresh to avoid ad fatigue.

Final Thoughts: Ready to Launch?

Whether you’re selling bundles, booking installs, or launching a new product line, mastering Facebook Ad Targeting For Beauty Products 2025 gives you a major advantage. This isn’t about luck—it’s about smart strategy, consistent testing, and knowing your audience.

Don’t let ad tech scare you. Once you understand the basics, you’ll be able to attract your dream clients on autopilot.

Want done-for-you templates and tutorials to help you build your ad system faster? Visit our homepage for expert tools and support.

Now go launch your first campaign and let the results roll in.