$113K Worth of Hair Extensions Sold Using Facebook Ads

Introduction

If you’re running a hair brand or salon, chances are you’ve tried to crack the code on how to consistently drive more sales. And if you’ve ever felt overwhelmed by Facebook ads or unsure if they really work for beauty products, you’re not alone. The good news is that the blueprint is simpler than you think. In this blog, we’re sharing exactly how one beauty brand sold $113K worth of hair extensions using strategic Facebook Ad Targeting For Beauty Products 2025. Whether you're new to ads or you’ve been boosting posts with little to no return, this case study will show you what actually moves the needle.

The Power of Targeted Facebook Ads for Hair Brands

Facebook remains one of the most powerful ad platforms for beauty businesses. Why? Because it lets you reach your dream clients based on detailed behaviors, interests, and purchasing habits. When set up correctly, you’re not just casting a wide net—you’re placing your product in front of the exact people who want it.

The key is understanding the difference between random targeting and intentional audience segmentation. With the right strategy, Facebook Ad Targeting For Beauty Products 2025 becomes less about luck and more about results.

Campaign Strategy Breakdown

To hit six figures in sales, the campaign followed a tested structure: Awareness, Consideration, and Conversion. Each stage spoke directly to the customer’s mindset and moved them closer to purchase.

Step 1: Building Awareness With Video Content

Instead of static images, the brand leaned into short videos featuring hair transformations, unboxings, and client testimonials. These ads were optimized for reach and video views, allowing Facebook to show them to users who are most likely to watch and engage.

Custom Audiences were created using these viewers, which were later retargeted with more product-focused content.

Step 2: Nurturing Interest With Educational Posts

At this stage, the ads were more detailed—highlighting benefits of the hair extensions, showcasing quality, and addressing common objections like shedding or longevity. Carousel ads and collection ads were used to let prospects explore the range without leaving Facebook or Instagram.

Including CTAs like “Swipe to Shop” or “Tap to View Our Bundles” made engagement easy and natural.

Step 3: Retargeting With Strong Conversion Offers

Here’s where the money was made. Retargeting ads were shown to users who watched at least 50% of videos, visited the product page, or added to cart. These ads had limited-time offers, social proof, and urgency.

Scarcity headlines like “Only 12 Bundles Left” and testimonials boosted conversions by over 30%.

Audience Targeting Secrets

The magic in Facebook Ad Targeting For Beauty Products 2025 is not just in who you target—but how you layer your audiences.

One winning audience combo: Women aged 25-40 who follow hair pages, shop online, and recently engaged with beauty content. Add in location filters, income brackets, or job titles (like stylists or cosmetologists) to narrow your reach even more.

Lookalike Audiences created from past purchasers and email lists performed exceptionally well. They brought in cold traffic that still converted like warm leads.

Ad Creative That Converts

Your visual content needs to stop the scroll. The highest-performing creatives had:

Vibrant before-and-after shots of real clients Short captions with direct value like “No More Thin Ponytails” UGC-style videos showing the install process or reactions Clickable thumbnails with bold text like “LIMITED STOCK”

Each ad led with emotion and backed it up with value.

Budget Allocation for Scale

The brand started with $20/day and gradually increased spend to $200/day once ROAS (return on ad spend) stayed above 4x. The goal was to scale without overspending.

Budget was split:

40% to cold audience acquisition 30% to retargeting website visitors 30% to nurturing video viewers and social engagers

This balanced approach kept the funnel flowing at all times.

Sales Funnel Automation

Once someone clicked on an ad, they landed on a high-converting product page optimized for mobile with clear CTAs, bundle upsells, and a countdown timer.

Abandoned cart email sequences and SMS messages followed up within 30 minutes, offering a discount or reminding them to complete checkout.

Why This Strategy Works in 2025

Consumers are smarter. They don’t fall for gimmicks or basic ads anymore. Facebook Ad Targeting For Beauty Products 2025 is all about personalization, data-driven decisions, and leading with real value.

This strategy worked because it was rooted in storytelling, trust-building, and giving clients exactly what they needed at every step of their journey.

If you’re still guessing what content to post or who to target, it’s time to stop wasting money and start running campaigns with intention.

Call To Action

Ready to launch your own six-figure ad campaign? Whether you're selling bundles, wigs, or styling services, this exact strategy can be tailored to your brand. Visit newextensionclients to get started with a custom ad strategy today.

Frequently Asked Questions

How much should I spend on Facebook Ads to start? You can start with as little as $5–$10/day. Focus on testing creatives and understanding your audience before scaling.

Do I need a website for this to work? Yes. A professional, mobile-optimized website is essential for driving conversions from Facebook and Instagram.

How long before I see results? Most brands see engagement and traffic within the first week. Consistent optimization leads to better results over 2–4 weeks.

What’s the best type of creative for selling hair extensions? User-generated content (UGC), hair transformation videos, and bold before-and-after images typically perform best.

Conclusion

This $113K case study proves that Facebook Ad Targeting For Beauty Products 2025 isn’t just hype—it’s a proven path to profit. When you layer strategic targeting with high-converting creatives and retargeting tactics, you set yourself up for consistent wins.

Don’t let fear or confusion hold you back. Your next breakthrough campaign is just one smart strategy away. And if you're ready to skip the guesswork, New Client Extension to see how we help hair brands hit six figures with Facebook ads.